It’s a Wonderful Life™ Retailer Incentive Partner Play Promotion

Monday, October 15th, 2012

This Promotion is governed by these Rules and Conditions

It’s A Wonderful Life™ scratch-off tickets go on sale Monday, October 15, 2012.

The promotional period for this second chance is Monday, October 15, 2012 through Sunday, December 20, 2012.

OVERVIEW

Beginning October 15, 2012 through December 20, 2012, the Maryland Lottery  is offering all instant ticket retailers the chance to win $250 Visa gift card prizes through an It’s a Wonderful Life™ Retailer Incentive Partner Play Promotion. A total of up to $10,500 will be awarded to retailers during this promotion.

HOW IT WORKS

During the promotional period, the Maryland Lottery will also be offering Lottery players a chance to win Visa gift card prizes through an “It’s a Wonderful Life™ 2nd Chance Contest. Retailers who sell the tickets used in validating the winning entries for the 2nd Chance Contest will win Visa gift card prizes of $250.

Player’s 2nd Chance Contest Summary:

Players may enter the contest by mailing two (2) non-winning Maryland Lottery It’s a Wonderful Life™ scratch-off tickets, game #959, to a specified address. Each set of two (2) non-winning tickets is considered one entry.  Through a series of nine (9) weekly drawings, the Maryland Lottery will randomly select a total of twenty-one (21) winning entries beginning with the first drawing on Thursday, October 25, 2012 and ending with the Grand Prize drawing on December 20, 2012.

Retailer Incentive Partner Play Promotion Summary:

After each Contest drawing has been conducted for the players, the Lottery will determine which retailer sold the winning tickets. If both tickets in one entry were purchased from the same retailer, that retailer will win $500 in Visa gift cards. If the two tickets in one Entry were sold from two different retailers, then each of those retailers will receive a $250 Visa gift card. Feel free to encourage multiple purchases from your customers to better your chances of winning $500 in Visa gift cards versus a $250 gift card per entry. The more you sell, the better your chances are that you will win too.

There will be nine (9) drawing dates where twenty-one (21) winning player contest entries will be selected. Retailers identified as the sellers of the non-winning tickets within each of the 21 selected winning entries (42 Tickets total) will win a $250 Visa gift card for each ticket selected as part of a winning entry. All retailer incentive prizes will be awarded in the form of Visa gift cards.

It's a Wonderful Life Retailer Incentive Payout Chart

Following each drawing, the Maryland Lottery will notify each of the winning retailers after verification. A retailer may win more than once. Once the retailers are verified, retailer names will be posted here on the Retailer Corner, and an 07 terminal report will be sent to all retailers indicating the winning retailers for that drawing.

SALES TIPS

  • Tell your players about the It’s A Wonderful Life 2nd Chance Contest
  • Be sure to ASK FOR THE SALE and encourage multiple purchases
  • Prominently display all It’s A Wonderful Life™ point-of-sale
  • Refer players to mdlottery.com for updates on winner information

It’s a Wonderful Life™ & © Melange Pictures LLC. All Rights Reserved. Donna Reed used with permission. Licensed by Sovich Minch, LLP. James Stewart used with permission. Licensed by The Stewart Family, LLC.

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