Maryland Lottery Launches New Website for Mobile DevicesThursday, January 19th, 2012
Created by Accella, a Baltimore-based interactive mobile and web design company in partnership with the Maryland Lottery’s advertising agency, the mobile site debuted on January 13, 2012 and is designed for optimized readability and accessibility.
“We are pleased with the new design and look forward to providing a more convenient and enjoyable mobile experience for our players,” Maryland Lottery Director Stephen Martino said.
The site, which retains the same web address, mdlottery.com, provides the convenience of mobile access with clearer graphics, as well as the most relevant information, such as Lottery drawings results, current jackpot numbers and Lottery news. It also provides quick access to connect with the Lottery on Facebook, Twitter and YouTube.
“The upgrades we implemented keep the organization in stride with the latest advancements in technology,” said Accella’s Vice President of Marketing, Jon Stroz. “In developing the mobile site, we were able to leverage existing open source plug-ins for their current content management system to allow content and information to be shared between both their full and mobile websites.”
The Maryland Lottery launched its redesigned website, mdlottery.com, in December 2010. Since its inception the number of visits to the site via mobile device has grown from an average of 4,800 to nearly 14,000 per day.
“The fact that the number of Smartphone users is slated to increase nearly 50 percent this year, reaching more than 90 million consumers, the need for mobile optimization was clear,” Martino said.
In addition to its mobile website, the Lottery also offers mobile alerts through text messages of its products and promotions, as well as Mega Millions and Powerball jackpot alerts. You may also receive winning numbers through text message.
“Customized experiences are crucial to success in the digital space. By developing a mobile site the Lottery creates a specific brand experience for their growing number of mobile users and increases consumer engagement,” said Alexei Yukna, Chief Digital Officer, GKV. “The Maryland Lottery is committed to exploring new technologies and delivery methods to extend the brand’s reach.”